With new production music libraries popping up all the time, getting music placed in television (both scripted and unscripted) and film has become much more competitive. Production companies have more and more power to dictate license fee’s…. or lack there of. Many new companies (and composers) only see what is happening today and accept that as “the way it is”.
Different businesses have different business models but no business sets out to offer their work for FREE. Over the past 10 years, the practice of gratis licensing and sharing publishing PRO revenue has become more prevalent. Not because the publisher sets out to do so but because production music libraries have offered it in the hopes of getting more placements and therefore more publishing royalties. Now production companies and some broadcasters have come to demand it.
In recent years, the practice of Multi-Title Licensing has become one of the strongholds production companies and networks have on music publishers. Multi-title licensing occurs when a publisher agrees to give a piece of music an additional title so that the revenue can be shared among multiple publishers. There is no limit to the number of additional titles. In most cases, multi-title licensing is used to provide publishing income directly to a third party (usually a broadcaster or production company) that requires a portion of this income as a term of use or license.
This panel will discuss the pro’s and con’s of these two practices as well as the why’s, how’s and reasons these two practices need to be fully understood by every production music library.