For composers and production music libraries, making music is the fun part. Landing a track in a film, television show, commercial or game involves blood, sweat and tears. In this session, a panel of production music experts will reveal what it takes to get tracks heard and synced in productions, and how to attract new clients who will come to rely on your musical genius. What marketing tactics are effective in grabbing the attention of busy producers, music supervisors and ad agencies? How can you ensure that you and your music stands out it a very crowded market? Panelists will delve into tried-and-true strategies for advertising, trade shows and client relationship building, as well as the latest techniques for social, email and content marketing.