YouTube: An Oasis of Opportunity

This panel will provide a “30,000 foot view” of monetization and strategy on YouTube. By examining catalog and placements from 4 distinctly different licensing entities, we will help demystify how your music ends up on YouTube, why you should care (ie different ways to leverage data and analytics from YouTube), and how much money is potentially at stake.

After our assessment of the usages and associated revenue potential, we will dive a bit deeper into a master class on how to leverage all of the various facets of youtube as related to sound recording usage, placement / licensing, and monetization on the platform.

Location: Main Room Date: September 27, 2018 Time: 3:50 pm - 4:50 pm Noah Becker David Fesliyan Agus Gonzalez-Lancharro Brett Heatley Edwin Cox