Einar is a seasoned production music executive with a background in business and commercial law. Einar is CEO of APL Publishing, and oversees six production music catalogues distributed and licensed globally. APL Publishing is based in Copenhagen, and also has a sales office in Munich to do business in the German-speaking market. Previously, Einar was partner and global Head of Sales for Apollo Music, a leading production music distributor in Northern Europe, Russia, CIS and South America.
He is one of the co-founders of NRG Agency, that specializes in collecting neighbouring rights royalties for production music composers and artists throughout the world.
Einar is also a member of the European Production Music Committee.