Iñigo usually sings ‘That’s not the road, it’s only the map’. His professional journey in the music industry started ten years ago. During this time Iñigo gained experience by working with some of the main players in the arena, such as EMI Music Publishing, Sony ATV, and ASCAP, driving their International Tracking and FP&A areas. His vision and understanding of the music ecosystem is helping map out BMAT’s course towards a world where music is accessible to the users, fair for the artists and efficient for the agents. With Iñigo as the Chief Strategy Officer, BMAT sees now how its core business – reporting music from all over the world to PROs and labels worldwide – expands and meets the needs of broadcasters and publishers.