Paul Gulmans is Vice President of BMG Production Music GSA & Benelux and has been working in the production music business for over 20 years. Digital distribution of the music repertoire to the clients through the independently developed online platform MusicDIRECTOR has been a major element of the success of the Dutch company also called MusicDIRECTOR, where he started in 1996 and became Managing Director in 2004, expanding the business to Germany in 2010. In 2014 MusicDIRECTOR was acquired by Bertelsmann’s new music company BMG to become the bedrock of its production music business in Continental Europe. Paul is a key member of the management team at BMG Production Music committed to creating a new global brand in the dynamic production and bespoke music business for the TV, film and advertising markets. Paul studied sociology and musicology in Amsterdam and is still active as a composer and guitar player.